Tuesday, January 4, 2011
There is so much competition in social media now. So many sites, marketers, publishers, packages, seminars, webinars, SEO companies, VOD's, newsletter offers... It reminds me of the great immigrant floods into the United States over a century ago. An immigrant arrives at Ellis Island, speaks no English, has no contacts, but has money saved in his shoe and a book he or she has written about how to make cheese... a prime and gullible target for the unsavory. What I have learned in a relatively short time using Inet media is that there are times you must pay for services, for "expertise." but dig deeper in your search engine and you may often find one product barked as part of a marketer's package is a free service elsewhere that they are piggy-backing off. In my exploration of Free Press Release sites, I have discovered that simply announcing and posting one of my new book releases on the internet leads nowhere. But should I pay $399-$799 for a targeted press release? How can one be sure of the quality of a media insider list? Your feedback is appreciated.